Nov
11
10:00am10:00am

Getting off the Ground: the making of a Successful Studio & Record Label

"We could buy a ship for that much!!!" "Yeah, but who's gonna fly it, kid???" Trying to find the right guidance on getting past the challenges of finding the right GEAR for the right price and the ARTISTS for the right (paying) BUDGET price to make a VIABLE business? This one hour session is probably for YOU. Finding the right space (zoning issues?) Tips on isolation (especially if you have construction constraints) Decisions on gear (building the right mic closet, cables, pre-amps, converters) Marketing, marketing, MARKETING (...and uh...more marketing) Having the right partners for engineering/mixing/mastering.

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Nov
11
10:30am10:30am

Part 1: Arranging for Strings - From Song to Session

In this two part workshop, dive deep into the craft behind conceiving a string arrangement. Part one, Nahuel Bronzini (Airship Laboratories) will converse with songwriter/bassist Aaron Gibson and discuss the thoughts and intentions behind one of the songs from his upcoming album (name of the album). Nahuel and Aaron collaborated to come up with a string quartet arrangement that would complement and embrace the identity of the song. Nahuel will demonstrate examples from the demo and we will breakdown the compositional ideas behind the different sections of the song. Part two, Nahuel and Aaron will be joined by The String Quarter Experience ensemble (Kashi Elliot Christina J. Simpson, Joanne de Mars), for an immersive tracking session. to record the arrangement and discuss the dynamics and interactions between artists, string players and engineer. Specific micking techniques will be discussed and choice of placement and organization of the session in order to achieve the desired musical and sonic results for the production. We will finish with a Q&A with the participants involved to hear the different perspectives and past experiences in this type of setting.

 

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Nov
11
11:00am11:00am

The Art of Music Creation and Inspiration with Alex Plays

When an artist sets forth on his or her journey towards creative expression, there are steps that need to be taken to turn a vision into reality. Although technology can make things easier, it can never replace the experience of being inspired. Alex's musical journey has taken him all over the world. His prolific cross cultural boundary breaking sound is largely due to his ability to instantly create music. Being in touch with your own creative vision requires an aptitude in music along with a fearless creative flow. Join Alex for a talk on the art of music creation and inspiration (creativity in the modern age of music).

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Nov
11
11:00am11:00am

The Songwriters Blueprint

Songwriters tend to write from pure inspiration – which is the way it should be. But too often the emotional effect a song has on the listener won’t be as powerful as it was for the writer. The Songwriters Blueprint is a workshop created by renowned songwriting coach Jai Josefs to help you turn your inspired ideas into well crafted professional products that will successfully communicate your message to a wider audience and generate industry attention. Using examples from hit writers in the pop, indie, and singer/songwriter idioms whose work has touched millions, he will show you a step by step method for how you can immediately begin applying the process they use to your own writing.

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Nov
11
11:00am11:00am

My IRL Community is Better Than your ONLINE Community

Learn how to create real community that is supportive and wants you to be successful. We will teach you how to leverage your social media to foster real relationships. You will discover the advantages to having friends you can visit around the world. A panel with Dylan Germick (Planet Booty) and Josh Windmiller, moderated by Stefan Aronsen (Balanced Breakfast).

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Nov
11
12:30pm12:30pm

Social Media and Branding Tips for Artists with Jeff Straw

Social media have become a vital promotional tool for artists. Discover 10 essential tips you need to create success with your music on social media with Jeff Straw, saxophonist, DJ and marketing director of Pyramind. Learn how to choose a platform and what content to post? A critical discussion to up-level your music, brand and online presence.

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Nov
11
12:30pm12:30pm

Part 2: Arranging for Strings - From Song to Session

In this two part workshop, dive deep into the craft behind conceiving a string arrangement. Part one, Nahuel Bronzini (Airship Laboratories) will converse with songwriter/bassist Aaron Gibson and discuss the thoughts and intentions behind one of the songs from his upcoming album (name of the album). Nahuel and Aaron collaborated to come up with a string quartet arrangement that would complement and embrace the identity of the song. Nahuel will demonstrate examples from the demo and we will breakdown the compositional ideas behind the different sections of the song. Part two, Nahuel and Aaron will be joined by The String Quarter Experience ensemble (Kashi Elliot Christina J. Simpson, Joanne de Mars), for an immersive tracking session. to record the arrangement and discuss the dynamics and interactions between artists, string players and engineer. Specific micking techniques will be discussed and choice of placement and organization of the session in order to achieve the desired musical and sonic results for the production. We will finish with a Q&A with the participants involved to hear the different perspectives and past experiences in this type of setting.

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Nov
11
1:30pm 1:30pm

Critical Listening with Jay-J

Ever wondered how the pros do it? Come hear Jay-J, Grammy-nominated producer, share his own time-honored production tips with you. The workshop will focus on 1) Setting your sessions and yourself up for critical / evaluative listening, 2) Explain the reasons behind why it helps and how to set it up, 3) Explain “How" he listens and what he's listening for in this scenario.

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Nov
11
3:00pm 3:00pm

Complicity is Silence: What is the Role of the Music Scene in the Trump Era?

A panel with musicians, educators, producers, journalists, and editors about how they're trying to make a difference during the Trump era by highlighting political work, raising money for the marginalized, and supporting the work of artists of different backgrounds. Host: Michelle Threadgould, Bay Area Music Journalist

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Nov
11
4:00pm 4:00pm

Pyramind's Breakdown by Matt Donner

Ever wonder what makes up the DNA of a hit song? Matt Donner will dissect the theory and arrangement techniques of a current hit song for you in this MusicExpo exclusive installment of The Breakdown. Matt's wildly popular Breakdown YouTube series has racked up over 2 Million minutes watched in the last 12 months. Now's your chance to see it live for yourself, and get your songwriting questions asked by the man himself.

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