How do you generate revenue from your songs when your audience is already submerged with great music? Don’t just take your bandmate's advice; join Jamie Sampson (Head of Partner Management at Pandora) as he moderates this panel centered on tools that independent artists have at their disposal to market their music, and also to ensure they get paid appropriately via sound exchange, PRO in the music industry today with Michael Gross (Twitter), Casey Shafer (Con Brio), and Decap (Artist, Producer).
Decap is a San Francisco based sonic sculptor who has produced for artists such as Talib Kweli, Snoop Dogg, Ne-Yo, and Tim Kile (formerly of Arcade Fire). He is currently releasing music as a solo artist and released collaborative work with heavy hitters such as Hit Boy and some of the top artists from the emerging future beats movement. Decap’s self-described approach as a producer is to incorporate the grittiest hip-hop elements with the new sound of future beats. Decap’s compositions honor the raw but melodic, the penetrating and even the otherworldly.
Manager, Con Brio
Casey Shafer started his career in the music industry touring worldwide in various capacities (primarily as a tour manager) with acts such as Lil Wayne, MxPx, and The Honorary Title. After spending nearly a decade on the road he founded an independent record label called Burning House Records working with artists including Mansions, John Nolan (Taking Back Sunday), Fences, Jarrod Gorbel, and MxPx and landed multiple synch placements on shows such as Grey’s Anatomy, One Tree Hill, and the Tom Hanks film Larry Crowne. Since establishing Burning House Casey has also run operations and marketing for the long running website, JamBase.com and served as the Director of Marketing for the music platform, MAGNIFI. He currently works as an advisor to the YC backed ticketing platform, hive.co and co-manages the Bay Area neo-soul band Con Brio.
Head of Partner Management, Pandora
Jamie Sampson is the Head of Partner Management at Pandora. He leads a team of 5 that oversees Pandora’s business relationships with its direct deal partners. He also serves as the Partner Manager to Merlin, a trade organization that represents and negotiates on behalf of independent labels. Prior to Pandora, Jamie began his career in artist management in 2003, working as the day-to-day manager for Good Charlotte and My Morning Jacket. In 2007, he co-founded Flatiron Management, managing My Morning Jacket and Flight Of The Conchords. In 2011, with MBA in tow, he left management and New York City for the Bay Area, landing at music & photo start-up SoundTracking. Continuing in start-up world, he became the Director of Marketing & Partnerships for CrowdAlbum, which would later be acquired by Spotify. He joined Pandora in December of 2015 as Partner Manager on the Content Licensing team. He lives in Berkeley and spends his non-working hours parenting two small children.
Music Creative Director, Studio, Twitter
MG is a polymath Creative, Music Director and Brand Strategist, focusing on the intersecting fields of Music, Technology and Media Arts. He consults on special projects with forward-thinking clients looking for innovative Content, Campaign and Partnerships solutions. MG is well-traveled in the Brand space, both literally and figuratively. Following many years in-house with ad agencies in SF & LA, he moved to London in 2013, where he promptly jumped client-side, focusing primarily on Fashion and Streaming initiatives. Since Summer 2015 he has been independent, taking on projects of all sizes and scope. As of September 2016 he has returned to CA full-time, trading the grey of London for the sunshine of the golden state, but missing a good pub ale. Occasionally he'll find the time for a surf. Find more about MG at his website & music blog: meknowingthetruth.com