Social media have become a vital promotional tool for artists. Discover 10 essential tips you need to create success with your music on social media with Jeff Straw, saxophonist, DJ and marketing director of Pyramind. Learn how to choose a platform and what content to post? A critical discussion to up-level your music, brand and online presence.
Director of Marketing, Pyramind
Jeff Straw (aka DJ F) is an experienced marketer, DJ, guitarist, saxophonist, producer and remixer with over 25 years in the business. Prior to joining Pyramind, Jeff served as Music Supervisor and Focus Ninja for Focus@Will. He was the Sr. Director of Product Development & Music Licensing at INgrooves for nearly a decade and was the vinyl and dance music buyer for Virgin Megastore SF before that. Jeff earned his Bachelor's degree from the University of Miami in their Music Engineering program. He has taught several courses for Berklee Online is an expert on music publishing and an active member of The Grammys (NARAS). He has spoken on panels at conferences such as SXSW, WMC, Summer Music Conference and for NARAS and NARIP. Perhaps best known for his Destination Lounge San Francisco CDs, he was also a member of the 15 piece disco band called Superbooty. He's had the honor of performing at Coachella, Black & White Ball, Funk Fest, 2nd Sunday, and most every nightclub in SF. As a saxophone player he has played and recording with SF’s finest electronic music acts including Dubs Alive Band, Bachelors of Science, Claude Von Stroke, Late Night Sneaky, Rick Preston, Julius Papp, M3, Garth, Jeno, and J-Boogie's Dubtronic Science. He has recorded for labels such as OM Records, CODE Recordings, Revive the Soul, Ideal Muzik, Sweet Groove, Housetown, and RTFM. Lately on a rock and metal streak, he's started playing guitar in a new band called Malvation who's first EP is available now on all major digital retailers.