Shaping the future of music

Music Expo Logo Mark Mask

Music Expo San Francisco

November 9, 2024 | Music City SF

presented by

Focusrite Group Logos









Connect, Create, Grow

Whether you’re an emerging music creator or a seasoned professional aiming to elevate your skills, Music Expo is the place to be. Dive into the latest in music technology, seize unique opportunities, and connect face-to-face with fellow artists and industry leaders. Don’t miss out on your chance to boost your career and ignite your creative spark.


Our speaker line up is continuously evolving as we confirm new ones. Check back often for the latest information.


We will announce our full program on August 9th. Stay tuned!

7:00PM - 10:00PM

Mix Q&A Session with Mark Needham and John Cuniberti

Exclusive event reserved to VIP Access Ticket Holders

Saturday, November 9 | MUSIC CITY SAN FRANCISCO


Check-in Opens


Opening Keynote

Immersive Audio Sessions

presented by Neumann and ASG

Creative Sessions

presented by KALI Audio and Audigo Labs

Music Business Sessions



Mornin Breakout Sessions


Morning Breakout Sessions


Lunch break, networking, exhibition


Afternoon Breakout Sessions


Coffee break, networking, exhibition


Afternoon Breakout Sessions


Closing Keynote


Conference Ends

6:30PM - 7:30PM

Happy Hour

7:30PM - 10:00PM

Performances - TO BE ANNOUNCED


ADAM Audio

ADAM Audio is an established manufacturer of modern monitoring solutions. From its Berlin HQ, ADAM Audio offers cutting-edge studio monitors to passionate creators and professionals alike. With in-house production and development capabilities, ADAM Audio ensures meticulous attention to detail and uncompromising quality across the entire product range.


ORIA, the world’s first audio interface and monitor controller designed specifically with immersive audio in mind. Built for creating immersive audio mixes for formats such as Dolby Atmos, ORIA lets you calibrate, control and monitor multi-channel speaker arrays from stereo up to 9.1.6 and everything in between. Perfect for music, film, TV, game and VR production.


Audeze is an award-winning premium headphone company engineering proprietary planar magnetic and electrostatic drivers for unparalleled realism and translation. Used by Grammy-winning recording artists worldwide, Audeze is one of the most respected audio companies in the world.

Advanced Systems Group (ASG)

For over 25 years, ASG has provided strategic advisory, consulting, design, engineering, integration, commissioning, training, and support services to technology, corporate, sports, and media organizations across North America. Their managed services team supports major US and global companies.


Audigo simplifies high-quality audio recording for musicians. It offers a wireless microphone and an easy-to-use mobile app, compatible with smartphones, ideal for creating social media videos and multitrack demos. Suitable for beginners and seasoned musicians alike, Audigo allows recording anywhere, with features for exporting and remote collaboration. It removes the hassle of traditional recording gear, enabling musicians to focus on creativity.


The Focusrite brand offers audio interfaces and other solutions for recording musicians, producers, podcasters, and audio professionals alike. Today the company is famous for offering unprecedented sonic performance at every price point, notably the ubiquitous Scarlett range of USB interfaces. Focusrite relentlessly pursues opportunities to inspire creativity through technology, constantly seeking new ways to eliminate technological barriers, without compromising on sound quality.

GS Music

GS Music, founded by Guido Salaya in Buenos Aires, Argentina, is renowned for crafting high-quality analog polyphonic synthesizers. Their instruments blend classic analog warmth with modern innovations, empowering musicians with expressive sound and intuitive design.


Neumann, a leading manufacturer of studio-grade audio equipment, founded in 1928, is renowned for legendary microphones like the U 47 and U 87. Since 2010, Neumann has expanded to monitors, studio headphones, and live audio reference solutions. In 2022, they launched the MT 48 audio interface. Part of the Sennheiser Group since 1991, Neumann is globally represented by the Sennheiser network.


Novation is a British company designing innovative tools for electronic music-makers, specializing in synthesizers, grid-based and keyboard controllers and grooveboxes. Novation technology translates ideas into reality, channeling artistic energy to create new music. From the serious hardware-oriented music-maker looking for new inspiration, to electronic music fans looking to start a journey into making their own tunes, Novation seeks to inspire.


Oberheim is a legendary American synthesizer company that has shaped the sound of electronic music since 1969. From the iconic SEM to the modern OB-X8, Oberheim synthesizers are known for their innovative features, unparalleled sonic richness, and master craftsmanship. Oberheim has created instant-classic instruments used by many of the biggest names in music, including Depeche Mode, Prince and Van Halen. Oberheim is proud to be a leader in forging the future of music with its powerful and stunning instruments.


Sequential is a world-renowned synthesizer company that has been a driving force in the field of electronic music since the mid-1970s. Founded by Dave Smith, the co-inventor of MIDI, Sequential has introduced many groundbreaking features to the world of synthesis, such as full polyphonic programmability, vector synthesis, and hybrid analog/digital technology. Musicians around the globe trust Sequential’s quality, craftsmanship, and creativity to help realize their unique artistic visions.

Warm Audio

Warm Audio produces high-quality analog equipment that captures the warmth and character of vintage gear, remaining affordable for professionals and enthusiasts alike. Their commitment to all-analog signal paths and premium components ensures pristine sound quality. Warm Audio's gear adds unique texture and richness to recordings, with products like preamps, compressors, EQs, and microphones. All equipment is hand-tested by engineers and musicians in Austin, TX.


Thanks to our sponsors for their support

Focusrite Group
Advanced Systems Group (ASG)
KALI Audio
Sound On Sound
Produce Like A Pro
Hyde Street Studios
KALI Audio
Pitch Candy PR


Music Expo is taking over Music City SF, a new music hub in the center of San Francisco. It features multiple presentation venues, individual demo studios, and a bar & restaurant.

Music City building

Music City San Francisco

1353 Bush St
San Francisco, CA 94109

How to get to the event

The venue is close to BART and Muni. There are also 2 parking structures on each side.

Holiday Inn San Francisco Golden Gate Gateway

Holiday Inn San Francisco-Golden Gateway

1500 Van Ness Ave
San Francisco, CA 94109

Take advantage of our group rate
$129 + tax per room, per night

Staypineapple San Francisco - Union Square

Staypineapple San Francisco - Union Square

580 Geary Street
San Francisco, CA 94102

Take advantage of our group rate
$195 + tax per room, per night


"Music Expo is an integral part of my journey as an audio engineer"- Zollie


"Music Expo is invaluable, there is so much good stuff happening"- illexotic


"I've been there since the first one. I always found to be a special place"- ANI


November 9, 2024 | Music City San Francisco

$59 (25% OFF)

Early Bird

Access to all sessions and exhibitions at Music Expo San Francisco 2024 at 25% discount of General Admission
- Receive $100s worth of Software Plugins and Swag
- Food & drinks available for purchase


VIP Access

Why upgrade to VIP?
The VIP ticket includes all General Admission benefits, plus:
• Invitation to the exclusive Mix Q&A Session at Hyde Street Studios the night before (Nov 8)
• Access to VIP Lounge and network with speakers during Music Expo San Francisco
• Invitation to the Music Expo San Francisco After Party featuring a live performance (artist to be announced closer to the event)
• Limited to 30 tickets


Super Early Bird Registration

Early Bird Registration

General Registration
Begins October 9

Walk up Registration
Begins November 4

About Music Expo

Our purpose is to serve aspiring music creators

Since it started in 2014, Music Expo has consistently served as an essential gathering for both emerging and established artists and creative professionals.The conference is renowned for its unique friendliness and up-close proximity between attendees and presenters through inspirational keynotes, thought-provoking conversations, hands-on technology workshops, and career-defining networking opportunities. Our programming covers all aspects of creativity, new technologies, and music business. Our proudest accomplishment is to have significantly impacted attendees’ music careers with productive collaborations to help progress in their music journey, multiplication of revenue streams to to sustain their lifestyle, and for some even win Grammy awards.Because music is universal, we have been fostering diversity and inclusivity since our beginning. In 2017 we pledged to have a third of presenters be women, a first in the industry. Women represent 28% of our attendees, more than any music conferences. 66% of our attendees are under 34 years old.As we look ahead to 2024 and beyond, our aim is to continue to adapt and evolve alongside the ever-changing needs of the independent artists and creative professionals while capitalizing on over 20 conferences, 200+ presenters and 1000 hours of programming. Today, AI is transforming how we create, discover, and distribute music. Immersive audio and new live experiences like the Sphere are transforming the way we experience music. Web 3.0, Blockchain technologies are transforming the relationship between artists and their fans.

Meet the Team

Loic Maestracci

Loïc Maestracci

Founder & Executive Producer

Noni Virani

Noni Virani


Past Events

Over the years, Music Expo has welcomed more than 5,000 attendees, 250 presenters and provided more than 300 hours of education and networking.

Joe demoing
Joe demoing

Past Events

Modern Latin Music Summit (virtual)
SUMMIT (virtual)
RELEASE (Virtual)
MIX & MASTER (virtual)
CREATE (virtual)
Music Expo desde casa (virtual)
Music Expo at Home (virtual)
Music Expo San Francisco 2019
Music Expo Nashville 2019
Music Expo Miami 2019

Music Expo San Francisco 2018
Music Expo Nashville 2018
Music Expo Boston 2018
Music Expo Miami 2018
Music Expo San Francisco 2017
Music Expo Boston 2017
Music Expo Miami 2017
Music Expo San Francisco 2016
Music Expo San Francisco 2015
Music Expo San Francisco 2014


Sponsorship at one of our events is about much more than product demonstrations and sales. It's about sharing advice, making a direct connection, and finding the right service or tool for every music maker in that local community.

Out team can work with you to create a custom package that serves your goals. to get started, feel free to fill the form below:

Speakers & Content Proposals

We welcome speaking and content proposals. Please include a short bio, suggested topics, and any relevant info and links to help us evaluate your submission. We encourage folks from diverse backgrounds and areas of expertise to submit.We will not pay appearance or speaking fees. We may use the speaker's name, likeness, and/or image for marketing purposes. Thank you

Contact us

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Join our community of 10K music creators.

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Speaker Profiles

Otis McDonald

Otis McDonald
Producer, Multi-instrumentatlist

From the mind and ears of producer/multi-instrumentalist, Joe Bagale, comes a sound that is fresh but tangibly rooted in nostalgia. The name is Otis McDonald. The mission? Good Music. IN 2015, Bagale released 80 tracks for free, under the name Otis McDonald. Released as copyright free music, exclusively through the YouTube audio library, by 2016 these tracks had been downloaded over 3 million times, and appeared in over 3.5 million videos all around the world with an astonishing total of 7.6 billion views. in 2019 bagale released a full length album,
"People Music," in collaboration with his youtube subscribers, took over the lease for studio d at the historic hyde street studios, in san francisco and in 2020 he launched a weekly live stream where he creates a brand new track on the spot and releases every week on all streaming platforms.
Whether it's performing, writing, producing, or coming up with new ways to engage with his fans, otis mcdonald plans on giving the world a dose of the past while always looking to the future.

Cigarbox Man is a songwriter/producer/Luthier/DJ. He calls his music “Sustainable Rock.” He is known for playing a slide guitar built with his own bare hands using recycled materials, and for fusing together rock, delta blues and psychedelia. His musical journey has taken him from the subways of Santiago, Chile to one of the main stages of Lollapalooza CL, and now to the San Francisco Bay Area, where he and his musical dream team released their first album together las year.

Trovarsi is an LA-based music composer/producer, live electronic artist, educator, and streaming YouTube host. Over the past decade, Trovarsi has released her music on a wide variety of notable electronic music labels. Her work transcends genres, cultures, and boundaries, yet also authentically and reverentially embraces many creative traditions. With a hybrid blend of modular and analog synthesizers, drum machines, and Ableton, Trovarsi embraces Afrofuturistic electronic expression while remaining firmly planted by her musical roots.
Trovarsi is the curator and host of Transduction Signal on DubLab Radio, a monthly interview/performance show highlighting unique live performance artists, composers, and producers in electronic music.
She is also co-founder of the Southern California Synth Society, whose purpose is to educate and facilitate interest in electronic music through synthesizers, modular DIY builds, and community events. She also founded the international streaming festival Frequency Shift, featuring female and gender-expansive electronic artists.
Whether performing in the LA underground or on global streaming platforms, Trovarsi continues to push the boundaries of electronic music.

Michael Romanowski is a highly acclaimed mastering engineer with five Grammy wins and nine nominations. Based in Berkeley, CA, he owns Coast Mastering and co-founded The Tape Project, an analog tape label. He is a Trustee of the Recording Academy San Francisco Chapter and serves on multiple national committees.Starting his career in Nashville, Michael moved to the Bay Area in 1994 to apprentice at Rocket Lab with Paul Stubblebine. He became chief mastering engineer for Sausalito’s Plant Mastering in 1999, and in 2001, reunited with Stubblebine to build new mastering rooms at Coast Records. In 2007, he acquired the business, expanding it to include Coast Recorders, which later became Coast Mastering in Berkeley.Michael’s expertise extends to immersive audio, having designed a 9.1.6 capable room, which received a TEC Nomination in 2020. He co-founded The Tape Project in 2006, producing high-quality analog tapes. Michael also teaches at San Francisco State University and SAE, and guest lectures internationally.His extensive credits include working with artists such as Alicia Keys, Al Green, Peter Frampton, Bonnie Raitt, Lyle Lovett, Earth Wind & Fire, Kane Brown, and many others, as well as soundtracks for “Dune” and the Star Wars Trilogy.

Piper Payne

Piper Payne

Piper Payne is a Mastering Engineer based out of Nashville, TN, where she works on albums for independent artists and major labels.Piper Payne lives for quality and equality in audio.Piper Payne, a Mastering Engineer based in Nashville, TN, is known for her dedication to audio quality and equality. After moving her mastering studio to Nashville, she ventured into vinyl manufacturing, opening Physical Music Products, which, through Piper's innovations, has set industry leading turn times and quality benchmarks. As a former National Trustee of the Recording Academy and Co-Chair of the P&E Wing Steering Committee, Piper actively promotes diversity and inclusion in the industry. With a background in music and a focus on technical excellence, she approaches mastering and manufacturing as a blend of feel and precision. Piper shares her expertise in mastering and recording as an esteemed audio professor and frequent guest lecturer. Her impressive discography includes notable artists like Janis Ian, Madame Gandhi, Dolly Parton, The Go-Go's, and more.


Programming subject to chance. Check often to see updates.

November 8 - Hyde Street Studios

(VIP Access Ticket Holders Only)

7:00 PM - 10:00 PMMix Q&A Session with Mark Needham and John Cuniberti

November 9 - Music City San Francisco

Opening Sessions

9:30AMConference Opens / Registration Alliance Française  
9:30AM-10AMNetworking with Exhibitors  
9:30AM-6:00PMExhibition Groundfloor & Mezzanine  
9:30AM - 6:00PMExperience Dolby Atmos music in the Mercedes-Benz S-Class and Sonos  
9:30AM - 9:55AMMusic Partnership with Tech CompaniesOtis McDonaldMain Stage

Immersive Audio Sessions presented by

10:35AMGetting Started with Dolby AtmosJohn Scanlon103
11:30AMProducing for ImmersiveNahuel Bronzini & Cigarbox Man103
11:30AMHands-on learning how to get started on ProTools with Dolby InstituteJohn Scanlon, Brandon Nales, Ben Givarz301
12:30PMNetworking Lunch  
1:30PMDeep dive into a Dolby Atmos mixMatt Boudreau103
1:30PMHands-on learning how to get started on Logic Pro with Dolby InstituteJohn Scanlon, Brandon Nales, Ben Givarz301
2:30PMFrom Mix to Master to DeliverablesMichael Romanowski103
2:30PMHands-on learning how to get started on ProTools with Dolby InstituteJohn Scanlon, Brandon Nales, Ben Givarz301
3:30PMNetworking Break  
4:00PMImmersive Licensing SessionMichael Romanowski103
4:00PMHands-on learning how to get started on Logic Pro with Dolby InstituteJohn Scanlon, Brandon Nales, Ben Givarz301

Music Business Sessions

10:30AMBeyond Streaming: Alternative Outlets for Your MusicSteve Horowitz, Sonia Mokhtari, Jerome Rossen, Sami FreemanMain Stage
11:30AMHow to Get Your Songs Signed for SyncSonnet Simmons101
11:30AMDiversify and Thrive: Innovative Revenue Streams in the Music IndustryMatt Boudreau, Piper Payne , Elaine Ryan, Warren HuartMain Stage
12:30PMNetworking Break  
1:30PMPractical AI in Music BusinessTommy Speer Jr., Saul Spady, Sonnet Simmons, Stefan Aronsen, Jenn KnightMain Stage
2:30PMDigital Marketing For ArtistsKenya Moses, Joi Rhone, Tiffany WilsonMain Stage
3:30PMNetworking with Exhibitors  
4:00PMSpeed up Music Creation and Production with AITBATBA
5:00PMRecommendation for Delivery of Recorded Music ProjectsMaureen Droney [TBC]Main Stage

Creative Sessions presented by

10:35AMSetting Up a Room From ZeroNate Baglyos101
11:30AMThe Ten Biggest Mistakes Songwriters Make and How to Avoid ThemJai Josefs108
11:30AMVocal VisionBlake Cline108
12:30PMNetworking Break  
1:30PMThe Art of Synthesizers: History, Innovation, and Musical ExpressionGuido Salaya101
1:30PMProducing Rock Songs - From Pre-Production To Final MixJacob Light108
2:30PMDawless workshopTrovarsiRoom 101
2:30PMFast and Furious WorkflowOtis McDonaldRoom 108
3:30PMNetworking with Exhibitors  
4:00PMBehind the Harmonies: Techniques to be the session singer they will hire again!Briget BoyleRoom 108
4:00PMPro-Tips: Game MusicMatt LevineRoom 101

Closing and Evening Sessions

6:00PMClosing KeynoteTBAMain Stage
6:30PMHappy Hour presented by The Recording Academy  
10PMThe End