How to Get Your Music Heard
Got a new track coming out? One of the most discouraging thing for artists is to put all this time and effort into the recording process just for the new material to flop at release. If this has happened to you, don’t feel bad! It happens to everyone. Today, we want to give you tips on how to get your music heard, so you never see a track flop again.
At Music Expo Boston this past June, attendees had the chance to check out our “Listen to My Music” panel. This panel included Lisa Finelli (Xperience Creative), Alyssa Spector (Lysten Boston), Chris Faraone (Dig Boston), Ned Wellbery (Leedz Edutainment), and Angela Mastrogiacomo (Muddy Paw PR). This lineup has experience from securing press coverage to booking gigs, and everything in between. Here’s some tips they had for getting your music heard.
Know Your Audience
Whenever you’re pitching your music, you should know who you’re talking to. Lisa said one of the most important things for her as a female promoter is that she doesn’t want to be pitched music by rappers that is disrespecting women. A few members of the panel also wanted to point out that you should be carefully selecting which outlets you’re pitching, to make sure your track is a good fit for their audience and content. You wouldn’t pitch an electronic song to a country outlet.
Reach Out — And Not Just When You Want Something
The entire panel was in agreement that they are more likely to be accepting of a pitch from an artist who has shown previous interest in them, and not just for promotional benefit. People notice when you’re liking and commenting on their posts and showing a genuine interest in getting to know them as individuals. Doing this helps you stand out from the thousands of others that are pitching their songs without giving anything back.
So many people today are using a copy/paste method of sending the same exact email to multiple people, and there’s a couple of reasons why that’s a bad idea. First, if you’ve ever received a copy and paste message, you’ve probably been able to tell right off the bat. They’re impersonal and very generic. Second, the people you’re reaching out to get dozens of emails a day from people all wanting the same thing. By sending an impersonal email, you aren’t connecting with them. To really stand out, you should mention a recent work of theirs that you loved or take a sentence or two to praise them. Show them that you’re paying attention to their work and you have invested time into creating this email.
It’s Better to Email 10 Carefully Chosen Outlets Than 100 Random Ones
Bigger isn’t always better. Remember that the music industry is small. When you contact 100 different press outlets about the same thing, word will spread. Each individual outlet will know that they’re nothing special to you, you’re just throwing your line out and hoping one of the fish will bite. To take it one step further, it’s hard to say that all 100 of those outlets are even a good fit for your music. You’ll find much more benefit in carefully researching 10 or so specific blogs within your niche. Make sure your music fits with their audience and personalize your communications to them. By limiting your reach, you provide a sense of exclusivity. The outlet knows if they publish a review about your track, they won’t be competing with 99 other sites for page views, but they’ll be one of the very few places fans can come to to check out the coverage.
Share, share, share!
Whenever you receive coverage on your music, you should share that content to your own social networks. Think about the press outlets. They’re only helping you out by posting your music in hopes of it generating website views. That’s what’s in it for them. Help them out and show them that you’re worth their time and effort by directing your fans back to their website. These outlets know who’s nurturing the relationship between them by giving back and who’s just throwing content out without any intentions on returning the favor. If you’re someone with a track record for sharing coverage, that outlet is more likely to work with you again in the future.
Network with everyone!
You never know who’s got connections. Your barista at Starbucks may have an uncle at Warner Music. Your dentist may have graduated with an editor at Billboard. You can talk about your music without being pushy or self-promotional. Just make sure people know you’re an artist and you may be surprised to see what connections turn up.
Promoting your music is all about the connections you're making and the reputation you build for yourself. If you always conduct yourself in a professional manner, you’ll have a much easier time getting your music heard. The above tips will help you build those connections and build your reputation. Make sure you implement each of them into your promotional strategy and not just one or two. Trust us, you’ll see much better results.
Is there anything else you do in your promotional efforts that works well for you?