Get to Know: Brand Your Band to Get More Fans Panel

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Here's a panel you won't want to miss at Music Expo Nashville! Brand Your Band to Get More Fans! This powerful panel is all about how artists can create and use their brand to get more fans. Making great music is not enough to achieve and sustain your success. You’re competing every day against other talented artists for the hearts and minds of the same audience. So, having a distinctive, memorable, and motivating brand helps you rise above the clutter and noise. Our branding experts will discuss how to create a brand, use it to tell your story, build awareness and familiarity, and measure qualitative and quantitative impact.

Moderating the discussion is entertainment marketing veteran Brian Bauer (Bauer Entertainment Marketing). Panelists include artist-development guru Logan Crowell (Record Realization/HOME), artist/producer/label owner Vian Izak (Vohnic Music LLC), and alt-Rock duo Ariel Bloomer and Shawn Jump (Icon for Hire). Learn more about each of them below!


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Brian Bauer

Brian Bauer is a Nashville-based entertainment marketer, entrepreneur, and President of Bauer Entertainment Marketing. BEM has produced as much as $6.2 million in sales and 49x ROI per campaign for clients including Luke Bryan, Pretty Lights, Tortuga Music Festival, X Games, Kid Rock, NASCAR, Austin 360 Amphitheater, Kanye West, Country Jam, Arcade Fire, Mercy Lounge, Music City Bowl, and Jam Productions.

We asked Brian some questions to help you get to know him a little better before the event. Here’s his responses:

MUSIC EXPO: What advice do you have for artists trying to break into the music industry?
BRIAN: Be laser-focused on serving a specific audience. If you try to be everything to everyone, you'll be nothing to no one. 

MUSIC EXPO: What can we expect to hear from you at Music Expo Nashville?
BRIAN: I'm thrilled to be moderating a panel of music branding experts. From our discussion, attendees can learn how to create a brand, use it to tell their story, build awareness and familiarity, and measure qualitative and quantitative impact. 

MUSIC EXPO: What has been your most memorable experience in music so far?
BRIAN: I spent several years as a drummer and manager for professional touring and recording bands. I shared the stage with Chris Stapleton, Cage the Elephant, Dhani Harrison, and many more. I also played on and negotiated a record deal with Elijah Wood’s Simian Records for an album that reached #6 on iTunes and #30 on Billboard. I licensed 3 songs to MTV and Rock Band. Plus, I performed at SXSW, Canadian Music Week, numerous venues in the US, UK, and Canada, and was invited to privately showcase for Jimmy Iovine at Interscope Records. Collectively, it was an incredible experience that gives me a unique perspective on how to market artists. 

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Logan Crowell

He is the Founder and President of a 501c6 trade organization called Helping Our Music Evolve (HOME) that provides affordable shared workspace, production facilities, networking, education, mentorship, and other resources for music creators and music business professionals.

Logan spent years developing his craft as a songwriter, multi-instrumentalist, and recording artist. When he moved to Nashville to study music business at Belmont University, he began to see opportunities for innovation in the industry. He's since devoted his life to rethinking artist development by creating new business models as well as wearing hats as a producer, manager, talent buyer, and festival promoter.

MUSIC EXPO: What advice do you have for artists trying to break into the music industry?
LOGAN: You have to be present to win. Music business is typically based around long-term professional relationships. If you are not around the industry you will have a very difficult time building relationships within the industry. If you are serious about it, move to a town where industry is present. If that is not possible, find representation for your brand in music industry cities. 

MUSIC EXPO: What can we expect to hear from you at Music Expo Nashville?
LOGAN: My panel at the Expo is on the importance of branding. I am a brand creator, pioneer, and strategist. I may talk a bit about my background but will likely address the importance of building a brand along with your music. These days music has moved away from a sales or chart-based model to a brand consumption model. Visual content that accompanies music is absolutely essential to success in our modern age of social media.

MUSIC EXPO: What has been your most memorable experience in music so far?
LOGAN: My most memorable experience in music so far was putting on my own festival called Nebo Jam. We branded it as a hang gliding music festival... if you fly in you get in for free. We kind of kept it secret until day of festival. We had 5 fly-ins.  It was so cool to see people react when they saw them!

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Shawn Jump & Ariel Bloomer
(ICON FOR HIRE)

Despite their name, ICON FOR HIRE aren’t indebted to anyone but their fans. Since forming in 2007, the duo—singer Ariel Bloomer and guitarist Shawn Jump—have amassed a legion of followers who have connected with not only the band’s genre-bending sound, but also their honesty.

Swedish born Ariel (pronounced R-E-L) loves making music, baking cookies, and creating new content for her youtube channel. She is a germaphobe, which is an inconvenient thing for a touring musician to be, but she loves touring anyway because she gets to hang out with the best fans in the world. Ariel recently finished her first book, titled Turn Your Pain Into Art.

Shawn Jump is best known as the guitar player of Icon For Hire, but he actually spends most of his time in Pro-Tools, pre-producing the band’s tracks. Never satisfied with Icon’s sound, he is always pushing and bending the limits of their sound- mixing guitars with synths and live drums with electronic drums. He enjoys spending time outdoors and meeting his fans on the road.

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Vian Izak

Vian Izak is a South African American artist and owner of Vohnic Music LLC, an independent record label that combines multimedia concepts with music. The company represents animated musical artists each adventuring through their own unique sci-fi/fantasy world. The artists release visual art and music chronicling the journey of their illustrated characters. The aim of Vohnic Music is to create a Multiverse of Music in where each musical project has a series of stories and musical releases that occasionally overlap with other projects.

His label has secured exclusive partnerships with companies like Spotify on creative, fan focused, and visually captivating campaigns. From its inception in late 2016, Vohnic Music's projects have received over 40 million streams, been added to over four dozen playlists, and been on several viral charts. Izak is continuing to independently grow creative multimedia projects and was recently nominated for an Independent Music Award.

MUSIC EXPO: What advice do you have for artists trying to break into the music industry?
VIAN: I've learned that now, maybe more than ever, the industry is about delivering fresh content consistently. I view releasing music almost like a Youtuber releases videos. I focus on both quality but just as importantly quantity. Rather twelve single releases, for example, instead of one twelve song album. This way you can tell a marketing narrative that lasts over several months and fans can come back at a set time every month knowing you'll have a new song up.

Also, get focused and find your niche. Don't try and appeal to everyone (Which is what I sometimes did in the beginning until I realized it doesn't work). When my label is looking for new artists, for example, we look for someone who is focused in on an idea or sound or specific audience.

MUSIC EXPO: What can we expect to hear from you at Music Expo Nashville?
VIAN: I will be sharing our "Music Multiverse" which is a combination of sci/fi fantasy concept worlds and indie pop music. I will also be talking about getting playlisted as my artist project and the artists on my label were playlisted over 50 times on official playlists since we started promoting to DSPs in 2017. I will also be talking about how digital media has changed my own artistry and label approach and really re defined, for me, what the role of an artist is in society.

MUSIC EXPO: What has been your most memorable experience in music so far?
VIAN: I played live on a Twitch show called Geek & Sundry. The folks were so kind and gracious with their time and really invested in making the concert a beautiful event. I will always remember that because I can get so caught up in the numbers that I sometimes need to be reminded that music is about community and connecting with people. That was an amazing experience.

I will also never forget how Spotify collaborated with us on a Fans First campaign in where they helped us send our 200 top fans a printed copy of our debut comic which we released with my album. Again the folks at Spotify were helping us shape our dreams. Those are probably my top two in the last few years.


You can catch this panel at Music Expo Nashville on September 22nd at SAE Institute Nashville! Early bird tickets are available until August 31st so snag yours now!

Shae BeaudoinComment