Marketer, DJ, Guitarist and Producer
An experienced marketer, DJ, guitarist, saxophonist, producer, and remixer who’s worked over 25 years in the business. An entrepreneur dedicated to helping artists define and create their visual brand he runs Jeff Straw Branding (https://jeffstrawbranding.com ) founded at the end of 2017. Jeff was the former Marketing Director at Pyramind, running the events and marketing initiatives. He previously served as Music Supervisor for Focus@Will. He was the Sr. Director of Product Development & Music Licensing at INgrooves for nearly a decade and was the vinyl and dance music buyer for Virgin Megastore SF before that. Jeff is just as comfortable on stage as he is on the phone closing a deal. As a saxophone player, he has played and recorded with SF’s finest electronic music acts including Dubs Alive Band, Bachelors of Science, Claude Von Stroke, Late Night Sneaky, Rick Preston, Ken Loi, Julius Papp, M3, Garth, Jeno, and J-Boogie's Dubtronic Science. He was the tenor saxophonist for the 15 piece disco band Superbooty for 12 years. Lately on a rock and metal streak, he's founded a new band called Malvation . He's performed and DJed at Coachella, Billboard industry parties in LA, Black & White Ball, and opened for artists such as The Crystal Method, Kaskade, Tiesto, Deep Dish, Hybrid, George Clinton and P-Funk. As a panelist, Jeff has participated on panels and led workshops since 2005 including events like Miami's Winter Music Conference, SXSW in Austin Texas, MusicExpo in SF and Boston, Wistia Fest, NARAS (Grammy) Music Business Night School, and NARIP events. Jeff has also taught multiple music business courses for Berklee Online as well as currently teaching music business at Pyramind.