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Artist Branding and Marketing

Join top music executives as they discuss the differences between branding and marketing and how they relate to the development of your artist career or producer brand. What is the best strategy to help you reach and grow your fan base? This panel includes Valerie Pensa (SVP, Pop/Rock Marketing, RCA Records), Shani Fuller Tillman, (VP of Marketing, RCA Records), Gina Miller (SVP and General Manager, Music, Entertainment One), Peggy Dold (Founder, CEO Navigation Partners), and moderated by Melissa Core-Caballo (Dead Horse Branding).


Classroom 1

Earlier Event: September 21
How to Create Compelling Mixes
Later Event: September 21
The Art of Production: Don’t Blow It!