CEO & Brand Manager, Dead Horse Branding
Melissa Core-Caballo started out modeling for internationally acclaimed brands such as Harley Davidson, Ujena Swimwear, Toyota and Speedy Wheels. Her responsibilities as a brand ambassador helped her understand the importance of a well structured brand message.
Core’s passion for entrepreneurship mixed with her branding expertise led her to launch Dead Horse Branding in 2013. She took a startup company from $0 and in under 5 years to managing over 100 Million dollars of brand revenue a year. Through Dead Horse Branding, Melissa is responsible for managing all of the brands requirements from social media management, marketing, publicity, critical PR, image development, licensing opportunities, through to overall management. Melissa discovered quickly if you do it all in house, you don’t skip a beat, you can build a brand quickly and sell it twice as fast.
Melissa is the essential and critical brand manager at Dead Horse Branding, she manages Iconic Country Music producer Tony Brown, developed, managed and co-created Tony’s award winning coffee table book Elvis, Strait to Jesus, headed up Duck Dynasty’s Jep and Jessica’s Robertson’s fashion/accessory line Calvary, managed and developed Gigi Butler of Gigi’s Cupcakes first ever lines of licensed goods and endorsements deals.
Dead Horse Branding also boosts a roster of clients such as Lee Beaman of Beaman Automotive, Serenade Cabinetry, Loving Mary Band (Steven Tyler’s solo band), Nashville’s go-to performance coach - Bill Cakmis, celebrity interior designer Kathy Anderson of Anderson Design Studio, Grammy Award Winning Bluegrass band The O’Connor Band - featuring Mark O’Connor, and extraordinaire vocal coach Brett Manning just ti name a few.