Valerie Pensa


Senior Vice President, Marketing at RCA Records

Val Pensa has been promoted to Senior Vice President, Pop/Rock Marketing, RCA Records, it was announced today.  Pensa previously held the role of Vice President, Marketing, RCA Records and will remain in the New York headquarters.

During her tenure as a product manager, Pensa has directed successful campaigns for superstar and emerging talent including Britney Spears, Tinashe, Cam, Grace, Kygo, Snakehips and more. She also led the marketing campaign for Sia’s multi-platinum selling albums 1,000 Forms of Fear and This is Acting. Most recently, Pensa was instrumental in the launch of Backstreet Boys' comeback single, "Don't Go Breaking My Heart."  In addition to her active roster, Pensa will be spearheading campaigns for award winning, chart topping acts P!NK, Miley Cyrus, Pentatonix and Zayn. 

She was named a Billboard 40 Under 40 Power Player in 2016, a Billboard 30 Under 30 Power Player in 2009 and is a three-time Clio Award winner for her marketing campaign for Sia’s “Chandelier.” 

Pensa began her career as an intern at RCA Music Group as well as a job at WKCI-FM New Haven.  After that, Pensa held an assistant position at J Records and became the sole marketing director at A&M/Octone Records where she worked with Maroon 5 on multiple Grammy Winning, multi-platinum selling campaigns.  Pensa then made her way back to the RCA Records fold in the digital marketing department and worked on the digital campaigns for P!NK, Pitbull and more.

Carolyn Williams, EVP, Marketing, RCA Records, comments: “Val is impressive not only due to her A+ execution but also for her limitless passion for our artists. She has enjoyed many stand out moments in her career at RCA and I’m looking forward to her next chapter.”

Pensa comments: “I am incredibly grateful to Peter Edge, John Fleckenstein, Joe Riccitelli and Carolyn Williams for this amazing opportunity.  I have been lucky enough to call RCA my home for the majority of my career and I am thrilled to continue to work in an environment that nurtures creativity, innovation and artist development.”