Valerie Pensa

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Senior Vice President, Marketing at RCA Records

Pensa began her career as an intern at RCA Music Group as well as a job at WKCI-FM New Haven. After that, Pensa held an assistant position at J Records and became the sole marketing director at A&M/Octone Records where she worked with Maroon 5. Pensa then made her way back to the RCA Records fold in the digital marketing department.

Recently promoted to Senior Vice President of marketing at RCA Records Pensa has directed successful campaigns for artists including Britney Spears, Tinashe, Cam, Grace, Kygo, Snakehips and more. She also led the marketing campaign for Sia’s multi-platinum albums “1,000 Forms of Fear” and “This is Acting,” and recently played a key role in the launch of Backstreet Boys’ comeback single, “Don’t Go Breaking My Heart.”

All Sessions by Valerie Pensa