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Branding & Beyond: Understanding, Defining and Implementing Your Visual Brand as an Artist

In this 50 minute masterclass, Jeff will explore the differences between marketing and branding and how they relate to the development of your artist career or producer brand. Find out the questions that will lead you to define your own brand, and identify with your growing network of fans and collaborators. Learn about the fundamental components of your visual brand and why they are so important. Photography, album artwork, merchandise, fashion and stage production. Jeff explores what can we learn by critically looking at iconic artists and landmark albums in multiple genres. Walk away with some inspiration and concrete actions you can take to push your own visual brand forward in 2020.